Make Happen Campaign
JP Morgan Chase wanted to shine a spotlight on their global Make Happen campaign — an initiative focused on investing in skills, training, and career opportunities for young people. As part of this worldwide advertising push, we shot across England and Scotland, capturing authentic stories from those directly supported by the programme.
The campaign was designed to showcase JP Morgan’s commitment to creating real change, not just in financial services but in the lives of the next generation. Our photography highlighted the ambition and diversity of the young people involved, using a raw authenticity to connect the brand’s global vision with its local impact on the ground.
Creative New York: Kayla Hamidi & Dawn Rzeznikiewicz. Director London: Jacqueline Farquhar. Producer: Paulina Jozwiak. DigiTech: Connor Harris. Retouching: Brandartist.
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